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shāng yè
商业
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Sony
Suǒní
索尼
and
yǔ
与
TCL (Chinese TV manufacturer)
TCL
TCL
to form
chénglì
成立
joint venture
hézī gōngsī
合资公司
Bravia Inc. (Sony-TCL joint venture)
Bravia Inc.
Bravia Inc.
，
TCL
TCL
TCL
to hold a stake
chí gǔ
持股
51 percent
bǎifēnzhī wǔshíyī
51%
to lead / control
zhǔdǎo
主导
operations
yùnyíng
运营
。

Japan
Rìběn
日本
Sony
Suǒní
索尼
and
yǔ
与
China
Zhōngguó
中国
television
diànshì
电视
manufacturer
zhìzào shāng
制造商
TCL (Chinese TV manufacturer)
TCL
TCL
announced
xuānbù
宣布
forming
chénglì
成立
joint venture
hézī gōngsī
合资公司
Bravia Inc. (Sony-TCL joint venture)
Bravia Inc.
Bravia Inc.
，
TCL
TCL
TCL
to hold
chíyǒu
持有
51 percent
bǎifēnzhī wǔshíyī
51%
equity stake
gǔquán
股权
and
bìng
并
taking control of
zhǔdǎo
主导
operations
yùnyíng
运营
。
new company
xīn gōngsī
新公司
will
jiāng
将
to take over
jiēguǎn
接管
Sony
Suǒní
索尼
home entertainment
jiātíng yúlè
家庭娱乐
business
yèwù
业务
，
expected
yùjì
预计
April 2027
èr líng èr qī nián sì yuè
2027年4月
to officially begin operations
zhèngshì yùnyíng
正式运营
。

March 31, 2026 at 6:00 PM

Japan
Rìběn
日本
Sony
Suǒní
索尼
and
yǔ
与
China
Zhōngguó
中国
television
diànshì
电视
manufacturer
zhìzào shāng
制造商
TCL (Chinese TV manufacturer)
TCL
TCL
announced
xuānbù
宣布
the formation of
chénglì
成立
joint venture
hézī gōngsī
合资公司
Bravia Inc. (Sony-TCL joint venture)
Bravia Inc.
Bravia Inc.
，
Sony
Suǒní
索尼
TV business
diànshì yèwù
电视业务
entering
jìnrù
进入
brand new
quánxīn
全新
phase
jiēduàn
阶段
。
according to
gēnjù
根据
agreement
xiéyì
协议
，
TCL
TCL
TCL
for
yǐ
以
75.4 billion yen (approximately 470 million US dollars)
qī bǎi wǔshísì yì rìyuán
754亿日元
（
approximately
yuē
约
472 million US dollars
sì diǎn qī èr yì měiyuán
4.72亿美元
）
to acquire
shōugòu
收购
joint venture
hézī gōngsī
合资公司
51 percent
bǎifēnzhī wǔshíyī
51%
structural particle
de
的
equity stake
gǔquán
股权
，
Sony
Suǒní
索尼
to hold
chíyǒu
持有
remaining
shèngyú
剩余
49 percent
bǎifēnzhī sìshíjiǔ
49%
。
new company
xīn gōngsī
新公司
will
jiāng
将
to take over
jiēguǎn
接管
Sony
Suǒní
索尼
under its umbrella
qíxià
旗下
consumer TVs
xiāofèi diànshì
消费电视
、
professional displays
zhuānyè xiǎnshì píng
专业显示屏
、
projectors
tóuyǐng yí
投影仪
and
jí
及
home audio equipment
jiātíng yīnxiǎng
家庭音响
and other
děng
等
home entertainment
jiātíng yúlè
家庭娱乐
business
yèwù
业务
。
Bravia Inc. (Sony-TCL joint venture)
Bravia Inc.
Bravia Inc.
expected
yùjì
预计
in
yú
于
April 2027
èr líng èr qī nián sì yuè
2027年4月
officially
zhèngshì
正式
begin operations
yùnyíng
运营
，
headquarters
zǒngbù
总部
located in
shèyú
设于
Tokyo
Dōngjīng
东京
，
by
yóu
由
Sony
Suǒní
索尼
veteran executive
zīshēn gāoguǎn
资深高管
to serve as
dānrèn
担任
Chief Executive Officer
shǒuxí zhíxíng guān
首席执行官
。
this
cǐ cì
此次
partnership
hézuò
合作
aims to
zhǐzài
旨在
to combine
jiāng
将
Sony
Suǒní
索尼
structural particle
de
的
high-end
gāoduān
高端
brand image
pǐnpái xíngxiàng
品牌形象
and
yǔ
与
image processing technology
huàzhì chǔlǐ jìshù
画质处理技术
，
with
yǔ
与
TCL
TCL
TCL
structural particle
de
的
large-scale
guīmóhuà
规模化
panel
miànbǎn
面板
manufacturing capability
zhìzào nénglì
制造能力
to combine
xiāng jiéhé
相结合
。
for
duì
对
Sony
Suǒní
索尼
in terms of
éryán
而言
，
this move
cǐ jǔ
此举
helps
yǒu zhùyú
有助于
from
cóng
从
capital-intensive
zīběn mìjí xíng
资本密集型
hardware manufacturing
yìngjiàn zhìzào
硬件制造
in
zhōng
中
to exit
tuìchū
退出
，
to redirect
jiāng
将
resources
zīyuán
资源
to focus on
jízhōng yú
集中于
proprietary
zhuānyǒu
专有
image processing technology
túxiàng chǔlǐ jìshù
图像处理技术
and
hé
和
software ecosystem
ruǎnjiàn shēngtài xìtǒng
软件生态系统
。
analysts
fēnxī rénshì
分析人士
believe
rènwéi
认为
，
TCL
TCL
TCL
through this deal
jiècǐ
借此
to gain
huòdé
获得
entering
jìnrù
进入
high-end market
gāoduān shìchǎng
高端市场
structural particle
de
的
platform
píngtái
平台
，
with the prospect of
yǒuwàng
有望
further
jìn yī bù
进一步
to boost
tíshēng
提升
its
qí
其
Mini-LED (display technology)
Mini-LED
Mini-LED
display technology
xiǎnshì jìshù
显示技术
structural particle
de
的
market influence
shìchǎng yǐngxiǎng lì
市场影响力
。

News in English

Business

Sony and TCL Form Bravia Inc. Joint Venture, TCL Takes 51 Percent Controlling Stake in Sony TV Business

Sony and Chinese TV manufacturer TCL announced the formation of joint venture Bravia Inc., with TCL holding a 51 percent stake and taking operational control. The new company will take over Sony home entertainment business and is expected to officially begin operations in April 2027.

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