OpenAI (AI company)OpenAIOpenAIto announcexuānbù宣布to shut downguānbì关闭videoshìpín视频applicationyìngyòng应用Sora (AI video model)SoraSora,DisneyDíshìní迪士尼one billion US dollarsshí yì měiyuán十亿美元investmenttóuzī投资planjìhuà计划consequently / as a resultsuízhī随之to fall through / to collapsegàochuī告吹。
March 29, 2026 at 6:00 PM
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Science & TechnologyOpenAI Shuts Down Sora Video App, Disney Billion-Dollar Deal Collapses
OpenAI will shut down its AI video generation app Sora on April 26, 2026, citing unsustainably high operating costs and collapsing user numbers. The decision caused Disney to abandon its one-billion-dollar investment plan with OpenAI, ending the partnership immediately.
OpenAI announced this week that it will officially shut down its AI video generation application Sora on April 26, 2026. According to reports, Sora was online for only six months, during which its global active user base plummeted from a peak of approximately one million users to fewer than 500,000 users.
The discontinuation reflects the challenges in the AI video generation market and the difficulty in achieving sustained user engagement. The dramatic decline in user numbers raised questions about the technology's practical utility and market demand.
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