ApplePíngguǒ苹果smartphoneshǒujī手机inzài在ChinaZhōngguó中国sales volumexiāoliàng销量to surge / jumpdàzēng大增23 percentbǎifēnzhī èr shí sān23%。
March 20, 2026 at 10:00 AM
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Science & TechnologyApple iPhone Sales Jump 23 Percent in China in Early 2026
Apple smartphone sales in China jumped 23 percent in the first nine weeks of 2026, while the broader Chinese smartphone market fell about 4 percent. Online discounts and a government subsidy program helped Apple achieve these strong results.
Apple released data showing that during the first nine weeks of 2026, iPhone sales in China increased by 23 percent. During the same period, China's overall smartphone market sales volume declined by approximately 4 percent, with Apple's performance far exceeding its competitors. Analysts believe that online discount promotional activities were an important reason for Apple's significant sales surge. Additionally, the iPhone 17 base model was included in the Chinese government's home appliance subsidy program, allowing more consumers to purchase at lower prices. Meanwhile, other smartphone manufacturers were forced to raise prices due to rising memory chip costs, while Apple maintained stable pricing. Industry insiders stated that the memory chip shortage situation is expected to continue until the end of 2026, and Apple is expected to continue maintaining its competitive advantage.
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